Franchise owner building my legacy, and helping you build yours.
Buy a franchiseworth owning.
I help professionals and investors find the few franchises actually worth owning, based on your capital, your goals, your market, and the role you want to play.
Free. About two minutes. No pressure.

I’ve lived every side of it, the good deals and the bad ones, to help you manage the realities of ownership with clarity and confidence, without the costly mistakes.
Josh DuBois, Founder
Who you’re working with
Josh DuBois
Franchise owner · Certified Franchise Consultant
- FranServeCertified consultant
- Multi-unitMulti-state franchise family
- 2ndGeneration franchise owner
- 2,400+Locations, a franchise brand our family scaled
- 43Podcast episodes
- ~10Clients a month, by design
How it works
Hear it from Josh. Four minutes, start to finish.
A job, going it alone, and owning a franchise are three very different bets. Here’s how they compare, and how I help you choose.
Your franchise fit
Tell me about you. I’ll find the brands that fit.
Six short questions, read by me personally, not an algorithm. I research what is open in your market and come back with the few brands worth a closer look. Free, and about two minutes.
The short questionnaire needs JavaScript. You can start the full one instead.
Take The Full QuestionnaireThe position
Most franchises are not worth owning. My job is finding the ones that are.
Most buyers start with brands. I start with you: your capital, your goals, your market, and your life.
Then I narrow a noisy market to the two or three opportunities actually worth investigating so you can spend your time researching brands that align with your goals, preferences, capital and market availability.
We vet brands based on rigorous criteria and then filter what is important to you. You only see brands that pass our criteria.

Why a franchise owner
Franchise owner building my legacy, and helping you build yours.
Reality
Most franchise consultants speak from theory. I speak from reality. I’m a franchise owner, and my family has done it from every seat: independent business owners, multi-unit franchisees to this day, and franchisor, helping scale a dry-cleaning brand from around ten locations to more than 2,400 worldwide. I’ve been in the business since managing one of our stores in high school.
Judgment
Most people spend months on Google and AI and end up no closer to a decision. The lists are pay to play, and no search can tell you which concept fits your skill set, your goals, or the life you’re building. Having helped build a franchise system from the inside, I know a strong franchisor has to master two things at once: their industry and franchising itself. Every brand I put in front of you has cleared my vetting and been confirmed available in your market. You skip the guesswork and go straight to the conversations that matter.
In Your Corner
Franchising changed my family’s life, but business ownership isn’t for everyone. We start by seeing if it’s right for you, and if it is, finding the best concept at the best rate. Every client gets my Franchisee Success Guide, with the exact questions I use when evaluating a brand and going through diligence, so you’re prepared at every step. It costs you nothing to work with me.
What we do with every client
Five steps. Zero guesswork.
Most clients take four to eight weeks from first call to feeling confident signing an agreement.

Typically a four to eight week process, step by step, so you have everything you need to make an informed decision.
Book a CallInitial call
A conversation, not a pitch. We cover your goals, capital, and timeline, and I’ll tell you straight whether franchising fits. If it doesn’t, you’ll hear it on this call.
Franchise assessment
A structured questionnaire turns your profile into a shortlist of three to five vetted brands open in your area, matched to you rather than to whoever markets hardest.
Brand conversations
I introduce you to each franchisor and give you my Franchisee Success Guide. Success comes down to asking the right questions, and the guide shows you what owning that franchise really looks like, whether it fits your goals for years to come, and how to spot red flags early.
Due diligence and validation
We prepare for your validation calls together so you hear the unfiltered version from existing owners. When you’re ready, I connect you with trusted funding partners and point you to the right professionals for your FDD review.
A confident decision
By now you have everything you need to make an informed decision. No one ever feels 100% ready, and there’s never a perfect time. What matters is believing in yourself and being ready to put your skills to work. No pressure, no deadline.
Proven business models
In business for yourself, not by yourself.
Financial freedom
Every job has an expiration date, and no one tells you when it is. Put your skills and belief in yourself to work building equity for you, not someone else. Every hour you invest goes toward an asset you own.
Lifestyle freedom
Freedom is earned. With a system already in place, you can buy your time back and design a life around what matters most, as the CEO of your business, not the one stuck in it. My family runs four locations in Massachusetts from Florida. That’s the model working.
Impact and legacy
Create jobs, serve your community, and build something your family will be proud of for generations.
Reduced risk
You’re never starting from zero. You get the training, ongoing support, and buying power of an established brand, plus every lesson the owners before you already learned.
Funding options
SBA loans, ROBS programs, and lines of credit through trusted funding partners I connect you with, so you know your options before you sign.
Every industry I work in
Twelve industries, and in each one only a few brands clear my vetting. Pick one to see my top brands in it, confirmed available in your market.
Beauty, Fitness, Health & Wellness
Memberships, recurring visits and durable demand. People keep paying to look and feel better.
See My Top BrandsI favor categories with recurring demand, durable customer needs, and real resale value. You do not waste time on concepts I would not put my own money into.
See Every IndustryThe offer
What you get working with me.
Same franchise, same price as going direct. Working with me, you save $2,000 and get a franchise owner by your side the whole way.
Free to you
The brands pay me, not you. The franchise costs exactly the same whether you come through me or go direct.
Back in your pocket
Go direct and you pay full price. Move forward with a brand I introduce you to and you get $2,000 back on total investments of $50K and up.
Of brands, one focus: you
I’m not here to sell you on a brand. With hundreds to choose from, we start with you: your goals, your skills, and the life you want. If a concept isn’t the right fit, we move on until we find the one that is.
A franchise owner by your side
Get your questions answered by someone who owns a franchise and knows what it takes. My introductions get you in front of the right people at each brand faster than going it alone, so you save months of research and back and forth.
Franchisee Success Guide
The questions, tips, and resources for every step of discovery. Yours when you start conversations with your first brand.
Funding, alongside discovery
I connect you with funding partners while you explore brands, so you know your SBA, ROBS, and line of credit options before you’re ready to decide.
The one ruleThe Franchisee Success Guide and the $2,000 rebate come with introductions made through me, so if a brand catches your eye, let me make the first contact before you reach out on your own.
An exclusive partnership
I’m the only consultant with an exclusive on the leading dry cleaning and laundromat brand, and I’m opening a location myself.
That exclusive means you get the best deal available on the brand, a direct line to its leadership, and firsthand insight from someone going through the same process you are.
Request An Introduction To LapelsThe show
Learn how franchising works before you buy in.
43 episodesThe podcastConquer the MindHosted by Josh DuBois. Every episode plays right here on the site.
Conversations with franchise veterans, operators, and founders. Free, unfiltered, and the fastest way to hear the realities before anyone asks you for a check.
Where to start
Episode 36. Meet Doc Cohen, the first franchisee inducted into the Hall of Fame.
Listen And WatchThe call
You already have the skill set. Ready to bet on yourself?
One free conversation. We map your fit, look at the categories worth your attention, and I’ll tell you straight if this is your move. I’m building my own franchise legacy right now, and I choose to work with about ten people a month who are serious about building theirs. If that’s you, you’ll have me fully in your corner.
Twenty minutes. Free. No obligation. Or call (786) 789-0744.