Conquer the Mind

Most franchise podcasts are sales pitches. This one is homework.

Forty-three conversations with people who have signed a franchise agreement, built a brand, or sold one. Free, unfiltered, and every episode plays right here.

  • 43episodes
  • 43hours of conversation
  • $0and nothing to buy at the end

Start here · Episode 36

Meet Doc Cohen: First Franchisee Hall of Famer

About this episode

The first franchisee of Great American Cookies, its most successful owner from day one, and a former IFA chairman.

Doc Cohen, first franchisee of Great American Cookies, former IFA chairman57 minutes

Heard something you want applied to your own capital and market? That is what the first call is for.

Book a Call

Every episode

All 43, newest first.

Click any episode and it plays at the top of the page.

Josh DuBois, host of Conquer the Mind
Josh DuBoisHost · Founder, JD Strategic Franchising

The host

Raised in franchising. Asking the questions a buyer should.

I grew up inside a franchise family: independent restaurants first, then multi-unit franchisees, then the franchisor side, scaling a dry-cleaning brand from around ten locations to more than 2,400 worldwide. The show is the conversation I wish someone had offered me before my first discovery call.

Every guest has signed a franchise agreement, built a brand, or sold one. No pitches, no sponsors, and nothing you have to buy at the end.

43Episodes, all playable here
2ndGeneration franchise family
$0Cost to clients, ever
About Josh

The call

Heard enough to have questions? Ask me directly.

One free conversation. We map your fit, name the categories worth your attention, and I tell you straight if this is your move.

Twenty minutes. Free. No obligation. Or call (786) 789-0744.

Find My Franchise Fit